Tips for Better Marketing on Instagram

It’s no secret that your business needs to be active on all social media networks but specially on Instagram because it has over 500 million users. Instagram is a very popular social media network that provides a great marketing platform to reach potential customers anywhere in the world.

In order to improve your Instagram marketing, you have to increase your following on a steady and regular basis. After all, the more people that come in contact with your company and follow you on Instagram, the larger your audience will be and the more chances you have to get more customers.

Here are the best marketing tips for Instagram that you should start using ASAP.

bill siveter

  1. Take advantage of all the free tools

Instagram just started to provide business profiles, which are very similar to Facebook business profiles, complete with a large “contact” call-to-action, allowing potential customers to call, email, or text the business.

Along with the contact option, business profiles have access to analytics, or as they call them, insights, giving users access to impressions and engagement information. If you use your Instagram account for your business, you might want to consider converting your personal profile to a business one in order to take advantage of all those great features. The more you understand about how you r users interacting with your content, the better you can make adjustments and improve your engagement.

  1. Cross promote Instagram post

Want to easily add new Instagram followers that already love your company? Post across all over your other social media networks such as Facebook and Twitter and ask them to follow you on Instagram. They are already following you on other social media channels, so they obviously love your brand and are interested in what you have to sell, so give them another way to be socially connected to your company.

Don’t assume that your post will reach everyone that’s connected to your brand on other social media. Many people move away from certain social media platforms and some are not as active as others. You want your followers to be connected to as many as your social media profiles as you can.

  1. Don’t overwhelm your audience

You want to post often enough that your brand stays relevant, but at the same time you don’t want to drown your audience with content to the point that they feel overwhelmed with everything you post. Don’t so can cost you followers as they will click the unfollow button.

There isn’t a magic posting formula that will work for every company. You need to see how your audience responds to your posts. As a starting point, we suggest posting twice a day, alternating times of the day to find out when your highest engagement takes place. Then start to experiment with more and less post per day, really keeping a close eye on engagement. Once you find the ideal sweet spot, the work doesn’t stop – as your following increases you will have to make adjustments. Post frequency optimization is a never ending task.