Managing the power of content and social media marketing can help elevate your audience and client base in a huge way. But getting started without any previous experience or insight could be very difficult.
It’s key that you understand social media marketing fundamentals. From increasing quality to boosting your only entry points, abiding by these laws will help you create a foundation that will serve your clients and your brand.
- The law of listening
Success with social media and content marketing requires a lot of listening. You need to read your target audience’s online content and join discussions to learn the things that are important to them. Only then you can create content and spark their interest.
- The law of focus
It’s better to specialize on something rather than being a jack-of-all-trades. A highly focus social media and content marketing strategy intended to build a strong brand has a better chance for success than a broad strategy that attempts to reach everyone.
- The law of quality
Quality will always be better than quantity. It’s better to have 1000 online connections who read, share and talk about your content with their own audience than to have 10,000 connections who don’t engage with your content.
- The law of patience
Social media and content marketing success will never happen in 1 day. While it’s possible to catch lighting in a bottle, it’s far more likely that you’ll need to be patience and wait to achieve the results you want.
- The law of compounding
If you publish great, quality content and work to build your online audience of quality followers, they are going to share your content with their own followers on all social media accounts.
This sharing and discussing of your content opens new entry points for search engines like Google to find it in keyword searches. Those entry points could grow to hundreds or thousands of more potential ways for people to find you.
- The law of influence
Spend time finding the online influencers in your market who have quality followers and are like to be interested in your products and services. Connect with them and work to build a relationship.
If you get on their radar as an authoritative, interesting source of useful information, they might start sharing your content with their own followers, which will put you on the radar of more people and grow your audience.
- The law of value
If you spend all your time on social media directly promoting your products and services, people will stop listening. You must add value to the conversation. Focus less on conversions and more on creating attention grabbing content and developing relationships with online influencers that can help you grow your business. In time, those people will become a powerful catalyst for word-of-mouth marketing for your business.
- The law of acknowledgement
You wouldn’t ignore someone who reaches out to you in person so don’t ignore them when they reach out to you on social media. Building relationships is one of the most important parts of social media marketing, so always acknowledge every person that contacts you via social medial.